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Edmonton
and Calgary Logo Design,
Branding and Corporate Identity Design
A successful business begins with a powerful
logo
For some GRAPHOS clients, it means a professionally
designed logo that can be incorporated into a basic
stationery package: letterhead, envelope and business
card designs and printed marketing materials.
For others, a comprehensive
corporate identity package is called for, including an
in-depth usage manual outlining how the brand should (and should
not) be used on interior and exterior signage, uniforms,
truck decals and vehicle wraps, merchandising, wayfinding
systems, corporate promotional literature, online advertising
and much more.
Regardless of the scope of your logo design or
branding package, the approach is fairly similar. First, we
learn as much we possibly can about your company, its products
or services and its customers. In some cases, where no brand
name exists, we begin with our business name development
process, in which our creative team brainstorms, shortlists
and presents a selection of potential new company names
to suit your style and appeal to your market.
Likewise, you want your new brand to be sticky,
appropriate and to stand out from the competition. We'll present
you with unique and fresh logo design concepts to nail
it.
Don't let anyone tell you otherwise: branding is one of the
toughest, slipperiest and most important projects any creative
firm undertakes, and after developing dozens of great
corporate identities we've got it down to a science.
Perhaps you're an established business with brand equity you'd
like to preserve. We've also done many successful logo
redesigns, logo revamps and logo refinement
projects that bring out the best of a dated brand's recognition
value and brand equity while making the statement that
the business it stands for is ready for the future.
Take a tour of our quick-loading
GRAPHOS Design Lab
Flash site. and you'll see the results of several
name development and branding projects we've completed for
clients in Edmonton, Calgary and throughout North America since
our inception in 1993.
We're Edmonton and Calgary's Branding and Logo Design Experts.
Logo and branding resources:
TOP 7 Tips on what makes a good logo
http://top7business.com/?id=1285
The Importance of a Good Logo
http://www.allbusiness.com/marketing/branding-logos/3580-1.html
Top 10 Best Brands in the world
http://www.thelightisgreen.com/2007/11/top-ten-brands.html
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