Over our three-plus decades, we’ve delivered more than 6,000 successful project outcomes for organizations that value clear positioning, strong execution, responsiveness, and long-term consistency.
We help clients improve how they are understood, how they are found, and how confidently they are chosen.
Our team includes senior strategists, writers, designers, developers, and project leaders with deep experience across B2B marketing and communications. Many of us have worked closely together for years, even decades, which contributes directly to the consistency and quality of the work we produce.
We grow deliberately and work closely with leadership teams to help ensure strategy carries through into real-world execution.
Laurier Mandin is a B2B marketing strategist, positioning consultant, and founder of Graphos.
For more than three decades, he has worked closely with leadership teams to help organizations strengthen market presence, clarify positioning, improve visibility, and guide strategic growth across competitive sectors.
His experience spans branding, websites, campaigns, buyer insight, Go-to-Market strategy, and long-term market positioning for organizations ranging from industrial and construction companies to national financial services and manufacturing businesses.
Laurier is also founder of Graphos Product, the company’s product marketing division focused on innovative product commercialization and Go-to-Market strategy.
and an award-winning business columnist focused on positioning, buyer psychology, and innovation strategy.
Outside of work, Laurier enjoys cycling, cross-country skiing, hiking, paddle sports, and contributing to his local community through volunteer and advisory work.
Tia has helped shape the operational direction and long-term standards of Graphos since the company’s founding in 1993.
Her background in commercial interior design developed a strong understanding of how people interact with physical environments, systems, and experiences — perspectives that continue to influence the company’s strategic and creative approach.
As COO, Tia oversees operational systems, planning, and internal processes that support Graphos’ responsiveness, consistency, and quality standards across all client engagements.
Her leadership has also played a significant role in building and maintaining one of the industry’s most stable senior teams, allowing Graphos to deliver continuity and long-term value to clients over decades of partnership.
Beyond her work at Graphos, Tia is active in her community through volunteer work supporting botanical gardens, educational initiatives, and athletic organizations.
Our team brings together long-tenured senior talent across strategy, creative, marketing, and web. Many of the people behind our work have been with us for decades, which is rare in this industry and reflected in the consistency of what we deliver.
The experts shaping client strategy are the same people involved in the execution, meaning that ideas don’t get handed off and diluted. They carry through and strengthen as they move into the market.
We combine strategic thinking, buyer insight, creative execution, and technical expertise with a clear expectation: the work absolutely HAS to perform. We measure what we make and stay accountable to the outcomes.
We respond quickly, communicate clearly, and keep projects moving. Tools evolve quickly, but good judgment remains essential, and that’s where we focus.
Many of our clients have worked with us for years, even decades. We grow carefully and take on new work on a curated basis so we can maintain that level of focus and consistency.
Our success is defined by the outcomes we create for our clients. We maximize your investment as if it were our own.
You come to us for solutions and action. We overcome blockers and devise fresh, creative approaches. No excuses, no limitations.
We’re uniquely focused expert product marketing practitioners, providing you true expertise and valuable guidance.
