Results-Driven Marketing for a National Financial Services Provider
MetCredit is a top national collection agency, with offices Canada-wide. Its clients range from big banks and telecommunications giants to manufacturers. The debt collection industry is fiercely competitive, and MetCredit wanted its marketing to not only represent its industry leadership, but grow it significantly. The existing website had high traffic volume, but was not set up to maximize leads.
MetCredit was ready to go huge with its marketing.
#1Googlein
for Top Volume Keywords
50x
increase in sales leads
415%
increase in web traffic
Although we’d worked with this client on smaller projects for over a decade, it was time to dig deeper. We spent time on the collection floor, and got to know people in different roles. We researched what was happening in the industry, in Canada and other countries.
Our strategists explored the unique attributes of MetCredit’s sales funnel and we built out buyer personas based on real-world data. We identified conversion paths for each persona. Then we designed and built a robust bilingual website, with a blog, Live Chat and Hubspot integration. We continue to meet with MetCredit every week to track progress, brainstorm and set new goals.
We built out buyer personas based on real-world data.
Designed based on metrics, strategy and clear goals, this website is a powerful responsive platform for growth and performance. It’s also an example of Growth Driven Design, where we constantly measure and make improvements to keep MetCredit miles ahead of the competition. User Experience and content strategy are cornerstones of the MetCredit site and its success.
The MetCredit website is a powerful responsive platform for growth and performance.
We monitor hundreds of keywords and the client is now at the top of search engine rankings.
We constantly monitor hundreds of keyword sets for MetCredit, and have worked hard to position the client at the top of search engine rankings for many of them, from those with the highest traffic to longtail keywords strategically targeted to the company’s strengths.
We’ve helped MetCredit nurture the industry’s best online reputation.
A national collection agency makes thousands of calls weekly, and debtors are not always happy to receive those calls. We’ve helped MetCredit to nurture the industry’s best online reputation – consistent with the brand’s focus on respect – through a variety of custom outreach programs and reputation management tools.
MetCredit is a great example of Graphos’ unique integrated marketing capabilities.
MetCredit is a great example of Graphos’ unique integrated marketing capabilities. Our work for this client has included:
- Inbound Marketing with Hubspot
- Content Marketing (bilingual blog, social media, micro-sites)
- Direct Mail (addressed and targeted unaddressed)
- Custom web apps and tools
- Downloadable content offers
Strategic campaigns are always on-brand, and always measured
- Print Advertisements
- Broadcast marketing
- eMail marketing and marketing automation
- Contextual marketing (web-based content that adapts to user profiles)
- Special projects (Branded merchandise and internal documents)
In addition to powerhouse websites and digital marketing, we produce a wide array of strategic campaigns for MetCredit. These include targeted direct mail, business proposals, on-boarding and training packages, radio scripts, tradeshow marketing, arena board ads, merchandise, social media campaigns and custom web apps.
