This client came to us with an amazing product: a patented probiotic that could prolong the shelf life of meat, poultry and seafood, while adding unique health benefits. But the product did not yet have a name. Our goal would be to come up with a perfect brand name, and craft the logo, branding and messaging to make some of the world’s biggest businesses take notice.
Our first order of business was to become probiotic demi-experts, and understand the benefits and challenges of promoting a functional food and meat additive. In order to name and brand the probiotic product, we needed to know everything we could.