In marketing, branding has long been a means by which companies value add. Brand is why consumers pay more, and return to a product time and again. It’s how you dominate the lookalikes, or change the world with a revolutionary new service. It starts with awesome logo design, and flows through every touchpoint with all of your prospects and customers. Brand is an idea that begins with an image. It’s the most valuable asset of every great business.
We rescue brands too.
Not at all. Logo design is a part of branding, and a critical one. Your brand encompasses everything your product means to customers, from the brand name and logo to your advertising, customer service, interior design, return policy, product quality and the language you use in marketing and on the phone. Your brand is your promise, your reputation, and the words customers use to describe you. Logo design often happens early in the overall branding process, but only once we fully understand your business and what makes it so unique in the marketplace.
Yes, and brand name development is often the starting point of our client engagement. We’ve developed a unique and detailed process for brand naming, through which we have coined dozens of memorable company names and international consumer product brand names. The Graphos naming methodology includes domain and trademark research, connotative and linguistic implications and visual assessment of our brand name recommendations.
The cost to design a professional logo depends on a number of factors, all of which come down to the hours we put in. To do it right, we need to do in-depth research and discovery, and understand what your brand will be. Logo design is highly subjective (i.e. one person may love what another dislikes), so we must establish some aesthetic guidelines and measures of success. The detail of artwork makes a difference, so if we are creating a cartoon mascot it will cost more than a simple workmark. And then there is the number of revisions we need to get everything perfect. Once we nail it, we create logo usage guidelines, which can be a simple document or a thick binder, depending on your business needs.
Our fees for a logo design project start at $5,000. A logo refresh or wordmark will usually cost less. We’re happy to give a ballpark estimate based on a brief telephone call, and won’t begin without giving you a detailed, no-surprises Statement of Work.
Brand guidelines (sometimes called logo usage guidelines) are important in managing your visual branding with consistency. They document how the logo should be handled in various applications, which can include merchandise, stationery, marketing collateral, signs, uniforms, vehicle wraps and more. Although for most small businesses very concise guidelines are suitable, for several of our enterprise clients we have created and managed thick volumes of essential usage guidelines.