Kamooki: A Case Study
1. The Challenge
Kamooki Lures came to us years ago with a sketchbook and a dream. The client had always wanted to create and market his own fishing lure, and had invented a prototype that worked unlike any other. We were impressed with his designs and were delighted when chosen to market the Kamooki product.
2. Our Process
We worked with Kamooki Lures to design the original colour patterns for the new SmartFish™, while designing two logos: one for the company and another for the product. Our research and discover phase was an exciting immersion into fishing, both angling and “hard water.” It would be important to design everything for scalability and growth, although we could not have known to what extent.
3. Our Solution
Logo Design: The logo design process was a good immersion into the world of sportfishing, and our branding would have to compete for attention against the industry giants. We presented a nice selection of logo options for the client's choice, and were pleased to have created a tough decision. In the end, the flagship Kamooki logo was a clean and readable heavyweight (especially important with a made-up word), and incorporated a few design surprises: is it the face or tail of a fish? And the SmartFish™ logo showcases the magical elegance of the precision-balanced lure.
Packaging: Few consumers can appreciate how much thought and effort goes into custom product packaging. For SmartFish™ we needed the product to display prominently on hangers in crowded fishing and sporting goods stores, stealing attention from hundreds of other colourful patterns. The lure is suspended within the package window in a way that approximates how it balances under water, while minimizing its footprint on the shelf. We've tailored this very effective packaging design for three different sizes of SmartFish™, plus the award-winning SmartCraw™.
The Kamooki.ca Website: The Kamooki eCommerce website had to be a powerhouse, easy to navigate, yet flexible enough to accommodate product expansion and growth. Fishing aficionados and distributors from all over the world come to the website to buy and to follow the publicity from articles and features in fishing magazines and websites. The eCommerce back end manages everything from tracking inventory to printing waybills and customs documentation.
Graphos has designed a number of other materials and collateral for Kamooki Lures, including:
- Tradeshow display display units and banners
- Print and online advertising
- Printed marketing collateral
- Email marketing campaigns
- Point-of-purchase video and product display stands
We can’t tell you the numbers, but you won’t find many websites that exceed Kamooki Lures’ online sales—and the product is a top seller in stores. The wonderful people at Kamooki Lures continue to raise the bar, and we are thrilled to be part of their richly deserved success!